We finally redesigned our own site (and launched a blog).

We realized something was happening (under our noses) that Zeldman brought up at FOWD 2007. He said it in the eloquence of a visionary, but it went something like this: if you forget what got you where you are, you’re doomed.

We forgot about “the people,” the world at large, our customers, friends, and colleagues. Our personal blog got stale and this site never actually launched a blog. We just kept ourselves bottled up designing in a corner.

No one likes stale things. What happened to the ever changing site with projects and thoughts on design? That’s what got us interested in web design in the first place. And along the way, we forgot about what made us really happy and successful. We’re going back to our roots.

We looked through the looking glass, and promptly redesigned.

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